Marc Plaisted, CFE
President & CEO

Marc Plaisted, CFE (Certified Franchise Executive) is an accomplished franchise industry leader in all aspects of domestic and international franchising including development, sales, operations, marketing, finance, expansions, and customer relations. Marc’s diversity of experience is vast, having been an award-winning single and multi-unit franchisee of an international QSR food franchise, an executive of a number of franchise systems, a speaker at numerous franchise seminars and trade shows, experienced franchise testimony expert, an author, and a business consultant.

Marc founded BrandChise® in 2001 with the goal of providing the most advanced and experience based consulting available. Marc uses his successes as franchisee, franchisor, court expert, speaker, author, coach, and consultant to provide BrandChise® clients superior and personalized consulting service.

Amy Plaisted, CFE
Vice President & Co-Founder

Amy has been a franchise pioneer since 1992 and is our Vice President. As a multiple-location franchisee of Dairy Queen, Amy’s work led the record sales growth  of each of her locations as well as participating with several marketing and product development task forces with the Berkshire Hathaway company. Amy has  worked with a number of franchise companies such as Gloria Jeans Coffee, Kenny Rogers Roasters, Dairy Queen, United Van Lines, RE/MAX, Computer  Renaissance, Carr’s the Traditional Barber, Cheddars, Enterprise Rent-A-Car, and Bucca Di Beppo. Amy also continues to operate a franchise event management  company called Spectrum Event Management.

Amy prides herself in working closely with the client to produce truly world-class franchise operational and training manuals that are simply unrivaled in the industry. As one recent client said:

I cannot tell you how happy we are with the finished product of our operations manual. Thank you again for the amazing product and we will be sure to recommend any future potential franchise owners your way regarding your services.

Lonnie Feldman – Vice President, Pops Corn, Inc.